From the monthly archives:

November 2007

Different Look – Different Feel – More Learning Ahead…

November 29, 2007

The reason my site looks different is that I have recently changed how it is being hosted. Yesterday I changed from Wordpress.com to Wordpress.org. What’s the difference??
Wordpress.com is a free service that is a hosted solution, which means that there is no software requirement. No downloads. No installation or server configurations. It’s all done for [...]

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Google Local Business Center Listings – How Does Your Dealership Show Up?

November 28, 2007

Where is your dealership listed on Google’s Local Business Center Listings?  Are you listed?
Google’s Local Business Listings are part of Google’s ‘Universal Search’ that is attempting to blend local information with news, images, and videos for search terms.  Below is slide from David Kain’s JD Power Online Internet Roundtable Presentation that does an excellent job [...]

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SeeToo – Video Sharing For Car Dealerships and Consumers

November 28, 2007

This is an interesting concept that I came across today that could be a great way for dealerships and consumers to ‘meet up’ virtually before meeting on the lot…
SeeToo.com is currently in Beta mode, but you can sign up as a Beta tester on their website. The basic concept behind SeeToo is a shared [...]

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Higher Turnover

November 25, 2007

Company Name: Higher Turnover
Company Website: www.higherturnover.com
Founded in April, 2005
Location: Portsmouth, VA
Our Founders: Robert “Jake” Jacobson and Raymond Bonneau founded Higher Turnover in early 2005. Jake worked for Autotrader.com at the time and has held several sales positions within the automotive classified industry including both Autotrader.com and Trader Publishing Company. Ray is an accomplished [...]

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Google’s Auto Industry Newsletter for Winter 2007

November 15, 2007

The Google Auto Newsletter team release their Winter 2007 Edition today. Most of the information is related to their AdWords program, but they do have an interesting piece regarding using Google TV Ads for media buys and tracking.
To be added to their email distribution list for future email, send a request to: auto-newsletter@google.com
To view [...]

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CarFolks.com – Social Networking for Car Buying?

November 15, 2007

This was bound to happen…
Today, Cleveland based CarFolks.com was announced. The company has billed themselves as being a “revolutionary new social networking site for ‘everything automotive’”.
The website currently is nothing more than a flash intro claiming that they will change the way we all shop for cars. You can view it here.
It will [...]

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HotSwap.com for Car Dealerships

November 15, 2007

HotSwap.com is an interesting concept that recently had their website redesigned.
Instead of the standard still picture layouts most auto portal websites are using, HotSwap is based around video. They have everything from Geo Metros to Lamborghini Gallardos with video For Sale signs. The user-generated videos for the vehicles are VERY well done and [...]

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“Top Ten” Signs a Dealership is Not Serious About the Internet

November 13, 2007

This is a post from Dealer Impact’s Blog written by their President, Brian Cox, that is worth reading.  If your dealership falls into any of these categories, maybe it’s time for a change?
See the original post here
“Top Ten” Signs a Dealership is Not Serious About the Internet 
10. They have AOL or Hotmail email address.
9. They [...]

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