You’ve heard about blogging and the benefits it might have for your dealership…but now what?
Managing and maintaining a blog with current content is something that you are going to have to work with your staff to accomplish. Blogs can be used for a variety of purposes. You can let customers in your market know about events at your dealership. You can inform the world about the community service and charity work you or your employees participate in. From a customer service standpoint, blogs are an excellent way for your customers to let you know how they feel in a moderated online environment.
Below are a few popular blog services:
Blogger is a free blogging service that was recently purchased by Google. WARNING – If you are serious about starting a blog for your dealership, DO NOT START WITH BLOGGER!! Blogger is extremely limited in terms of what you can do with it. If you start blogging with Blogger, you might discover that it will not handle what you would like and you’ll end up having to start over. You’ve been warned…
DealerInternet101.com is powered with Wordpress. It has a fairly robust user interface and…is free! You have alot of flexibility with a WordPress blog when it comes to customization and your user interface. Signup for an account for your dealership…what can it hurt??
I haven’t used TypePad, but I’ve heard that it is a good service. I do know that one of the best dealership blogs I’ve seen, Checkered Flag’s Blog, uses Typepad…
If you build a blog for your dealership, or if you are just starting, comment below to let us know what is working and what isn’t!!!
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Wordpress is simply the best blogging solution around. However, the dealer will need a professional developer (someone who understands marketing and their industry) if they have any expectations at all. The dealer’s online reputation will be at stake if not done professionally. One of the first most successful blog in this industry was done by GM Owner, Bob Lutz – http://www.fastlane.gmblogs.com. This is a great example of how to use web technologies and kick the door open.