YouTube has provided dealerships an excellent opportunity to share commercials, videos, and product information with customers in your market. YouTube (owned by Google) is a free service and ANYONE can register a ‘YouTube Channel’. I recommend that if you do nothing else, register your dealership’s YouTube Channel ASAP!!
Click here for YouTube’s Account Registration page: http://youtube.com/signup
Once you get a channel for your dealership, you can fill it up with all types of video goodness. Got a TV commercial? Post it. Have you videotaped your salespeople doing walkarounds? Post them. Make sure that your video posts are indexable by the search engines by submitting detailed descriptions about what the video is all about. Remember, video is really cool, but search engines don’t have a way to ’see’ what is on each video. We have to wait for Web 3.0 for that! 
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