Biggest and Brighest Innovations at NADA 2008?

{ 2008 01 14 }

Biggest and Brightest Innovations at NADA 2008?

With the NADA 2008 conference coming up in less than a month, what do you think will be the biggest and brightest innovation to come out of the show?

Will it be revolutionary new CRM products? Automated Fixed Operation Tools? Robotic sales people?

What have you seen in 2007 that will be a game changer for the retail automotive industry in 2008?

Mike Hicks | January 23, 2008 at 11:11 am | Permalink

The Automotive Broadcasting Network has teamed up with CBS Television to replace the boring daytime T.V. in dealership’s service waiting areas. They replace the regular commercials with ads only for the dealership. No competitor’s ads play, CSI scores go up because customer’s perceived wait time goes down. Dealerships can upload their own spots such as: call to action ads, CSI spots, community involvement spots, service up-sell spots, body shop spots, ammenity spots, etc. etc.