March 2008

Online Automotive Traffic and Marketing Reports

March 20, 2008

I received these this afternoon. They were originally printed here:
http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/marketing-sherpa-adtech-year-end-survey-views-emerging-tactics-2007jpg/
I think that the Top 10 Automotive Sites are of particular interest with eBay Motors, AOL Auto, and KBB finishing 1, 2, and 3.
Nothing really mindblowing…but interesting!

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CapGemini Report – What Customers Want From a Dealership Website

March 13, 2008

CapGemini put together a terrific report that identifies how to respond to changing consumer trends and buying behaviors. Something that I found particularly interesting are what consumers said were the most important website options to them when visiting an automotive website:
You can access the entire report here: http://www.us.capgemini.com/carsonline/

I find it particuarly interesting that the [...]

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What is Search Engine Optimization (SEO) for Car Dealerships and Why Does It Matter

March 12, 2008

If you’ve been looking for a new website vendor within the past 12-24 months, you’ve heard the claim from multiple vendors that their websites have ‘SEO’ or are ‘Search Engine Friendly’. Some sales reps might show you how their Search Engine Optimization works, others might point to the high rankings of their client’s websites, [...]

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Why I Use LinkedIn Daily…and So Should You!!!

March 11, 2008

I have a MySpace and Facebook account. Everytime I hear of a new social networking opportunity, I always goto the website and sign up to see what it is all about. The one social networking site that has offered more value to me then all the others would have to be LinkedIn though.
From LinkedIn:

LinkedIn is [...]

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