CapGemini put together a terrific report that identifies how to respond to changing consumer trends and buying behaviors. Something that I found particularly interesting are what consumers said were the most important website options to them when visiting an automotive website:
You can access the entire report here: http://www.us.capgemini.com/carsonline/
I find it particuarly interesting that the two factors that dealer principals tend to focus on when making a website decision (incorporating zippy/flash graphics and offline ads) are the two least important factors for consumers according to this survey.
I recommend giving your dealership’s website a checkup to make sure you are providing your potential customers the information they are looking for!!!
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