I finished watching the ‘Selling Cars With Google’ video series on YouTube last night. It has some quality information on refreshers about what is possible on the advertising from Google.
Its a 6 part series that can be started here: http://youtube.com/watch?v=PXHzqixcLxY
You can also request this presentation in a .pdf form by contacting autodealers@google.com.
I was really intrigued by the Gadget Ads concept, which I think is going to be huge in the future of digital marketing. Being able to create dynamic engaging ads based around sales and incentive promotions is going to be critical in getting the CTR on these ads up.
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