Lithia Automotive recently launched LithiaLife.com, a Web 2.0ish website with Lithia centric information about their company, dealerships, and services. Interesting take on soft launching into the social media arena. I like the clean layout, UI, and way way they’ve incorporated their social channels (YouTube, Flickr, Facebook, MySpace) into the messaging. Very clean…
The only other auto group that I know of that is experimenting with these social opportunities is Mile One with www.mymileone.com. It’ll be interesting to see where these trailblazers go with these websites and ideas.
Thoughts?
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