From the monthly archives:

December 2008

My Predictions for 2009

December 31, 2008

     1.  Barack Obama will change the way we communicate

When I say ‘we’ I’m really speaking to those of us that aren’t blogging, twittering, and facebooking already.  Change.gov represents an opportunity for our government to organize voices and movements utilizing Web 2.0.  Should be exciting.

     2.  Online video will only get bigger

Consumption of video content [...]

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Another Joe Webb Video – The Lot

December 30, 2008

Joe Webb let me know that he’s got 8 of these completed. I’ll post more as I discover them!

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Using Text Message Marketing at Your Dealership?

December 30, 2008

I spoke with Jay Handler of SellPhone Marketing about text messaging opportunities for dealerships this afternoon.  Here is a recap  of  how he suggests building a successful marketing campaign/message through text:
- Text Messaging is the most direct form of advertising.  The message isn’t TIVO’ed, fast forwarded, ignored, or jumbled.  It is on your phone so [...]

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Another Joe Webb Video – The Negotiation

December 30, 2008

I think these videos by Joe Webb are great!
http://www.dealerknows.com/

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Dealer.com

December 30, 2008

Company Name: Dealer.com
Company Website: www.dealer.com
Founded in 1997
Location: Burlington, VT
Below is from the company website:
Dealer.com was founded in 1997 in Burlington, VT. Since that time it has become a leader in the automotive web solutions space having created thousands of automotive websites and solutions for dealerships across North America. With offices now staffed in [...]

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Engaging Use of Video on a Dealership Website

December 29, 2008

 
Schumacher Mercedes-Benz in Scottsdale, AZ has done a great job of merchandising their website through video.  I like the interviews and testimonials on each department page.  Great production quality and very well done!
http://www.drivethebest.com

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The Lead Video

December 29, 2008
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Top 10 People I’m Following on Twitter

December 28, 2008

After turning down the volume of the Twitter account, below are who I would consider the Top 10 Tweeters I’m following on Twitter:
ScottMonty / Scott Monty

Ford’s Social Marketing Guru

[...]

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