I’m arriving @ the 6th Digital Dealer Conference and Exposition on Sunday morning and am leaving Tuesday. Below are the sessions that I’m excited to see:
Sunday
12 – Duncan Scarry – Increase your Web Traffic 30% in 30 Days: I’ve had the opportunity to work with Duncan and his agency, Moore & Scarry. They are extremely progressive on the digital front and this session should offer some executable tips.
1:30 – General Session – Please God, What Does It Take To Sell a Car: With a title like that and Gilbert Chavez, Joe Webb, and Kim Clouse running the show, this should be educational, if not hilarious.
Monday
9:00 – Dale Pollack – Will You Survive or Thrive in the Used Car Superstore Era: Of all of the speakers at this year’s Digital Dealer, I am looking forward to this session above all others. I read Dale’s book Velocity a few weeks ago and completely agree with his approaches of inventory merchandising and management.
10:45 – Rafi Hamid – The Dealer’s Evolution – From Internet Department to an Internet Dealer: I always enjoy Rafi’s thoughts. Plus, he is a member of the vAuto juggernaut and I’m sold on their products.
1:30 – Pat Ryan – Are Your Online Vehicle’s ‘Consumer Optimized’?: Another inventory merchandising session. I believe that properly merchandising inventory across all channels is critical to a dealership’s success, hence why my days @ Digital Dealer will be spent in these sessions.
3:00 – Phil Sura – How Dealers Are Using Video to Drive Conversion on the Web Site and Driving Organic Results with Google Through VSEO: Whew! That title is a mouth-full. I’m interested in learning about any advancements in video search and hope that some hard data and success stories are shared in this one.
5:15 – Brian Pasch – SEO Survival Toolkit: I attended Brian’s SEO webinar last month and am interested to see what this session is going to be about.
What sessions are you going to be attending? If you want to meet up in or around the conference, give me a call on my cell @ 206-334-7495.
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