Drivingsales Executive Summit, October 13-14, 2009

I’ll be there…will you?

The DrivingSales Executive Summit (DSES) presented by Vogelheim Ventures is an exclusive interactive forum that brings together the nation’s most innovative dealer operators to collaborate on progressive marketing models, interactive technologies and operational solutions.

As our industry confronts perhaps its greatest changes and challenges, technology and media are rapidly evolving to provide some of the industry’s greatest marketing and operational opportunities. With this in mind, the DrivingSales Executive Summit will serve as a critical starting point for ideas that will advance tomorrow’s technologies and innovative practices into today’s dealerships.

DSES is designed to break away from traditional automotive conference formats by emulating the productive collaboration and diverse knowledgebase of a social networking site. Unlike other automotive industry events, DSES has a vendor-neutral policy, meaning adherence to a strict dealer to vendor ratio and no vendor influence on presentation selection.

The DSES is set to include:

* World-renowned speakers and experts from both inside and outside the automotive sector who have fresh ideas to help drive a better future for the industry
* A rotating series of interactive roundtable forums
* Best practices workshops
* Technology showcases
* Live blogging and video feeds
* A new automotive retailer marketing white paper

In order to maintain an intimate and focused environment, and to keep the peer-to-peer interactions more relevant, attendance is By Invitation Only. Each attendee is guaranteed to leave invigorated with strategies to keep them on the forefront of innovation and success in our changing market.

Agenda
Tuesday, October 13, 2009
9:00 AM On-Site Registration Open
12:00 PM Luncheon
1:00 PM
Current Web Statistics: What Are Your Customers Doing Online? New and comprehensive data clearly illustrating how the automotive Internet shopper becomes a buyer… or doesn’t.
- Skip Streets, Compete

New Media Transitions: Lessons Learned — Developing a clear marketing strategy and partnering with suppliers of profit generating systems
- Dennis Galbraith, RevenueGuru.com

Media Spend: Efficiently Reaching Today’s Buyers — Triple your results by understanding how the media environment has changed and will continue to change
- Will Travis, Dentsu America

Technology Showcase: You Heard It Here First! – Five-minute presentations of new products and services you don’t want to miss:
Chat Integration – Todd Smith, ActivEngage
Piracy Prevention – Richard Winch, eXtéres Corporation
Targeting Data – David Armitage, Blue Kai
CRM – DealerSocket
Social Marketing – Ralph Paglia, ADP

3:30 PM Break

4:00 PM Breakouts
Evolving from an Internet Presence to an Internet Business
- Don Crawford, eBay

Search Marketing Panel
- JD Rucker, Hasai
- Paul Rushing
- Brian Pasch

Roundtables, Session I
Chat – Todd Smith, ActivEngage
Piracy – Richard Winch + Kim Orr, eXteres
Targeting Data – David Armitage, Blue Kai
Media Spend – Will Travis, Dentsu
Statistics Data – Skip Streets, Compete

Roundtables, Session II
CRM – DealerSocket
Post Click Marketing — Larry Bruce, Reynolds & Reynolds
Social Media – Ralph Paglia, ADP
Reputation Management – Merla Turner, eXteres and Joe Orr, Hannah Honda
Internet Business – eBay, D. Crawford

5:30 PM Networking Reception at “Wasted Space Club” in Hard Rock

Wednesday, October 14, 2009
7:30 AM Breakfast

8:15 AM
Service Marketing: New Solutions for New Challenges – Learn how you can win the service customer battle profitably by using new marketing techniques
- Kevin Root, DriverSide and Lonnie Miller, R.L. Polk & Co.

Social Media: Where it Works in Business and Does it Fit in Automotive? Understand what it takes for your business to succeed in the world of social with proven strategies for creating social programs and prescriptive steps for getting started
- Aaron Strout, Powered

The new economic model for dealership advertising — With consumers creating millions of uniquely targeted content pages daily, how has the economic model of dealership advertising been affected?
- Jared Hamilton, DrivingSales.com

9:45 AM Break

10:00 AM Breakouts
Key Dealership Metrics and Focus
- Joe Orr, Hannah Honda Throw Out Your Internet Department!
- Howard Polirer, AutoTrader.com
- Rafi Hamid, vAuto

Roundtables, Session III
Service Marketing – Kevin Root, DriverSide and Lonnier Miller, R.L. Polk & Co Social Media – Aaron Strout, Powered and Jared Hamilton, DrivingSales.com

Metrics Measurement including Google Analytics – Joe Orr, Hannah Honda and Eric Miltsch Throw Out Your Internet Dept. – Howard Polirer, AutoTrader.com and Rafi Hamid, vAuto

History Report Intelligence – Scott Fredericks, Carfax
11:30 AM
Closing Remarks: How trust moves online and how it impacts the automotive buyer and the business overall.
- Chris Brogan, New Marketing Labs

12:30 PM Bloggers’ Lunch

Share This