The holidays are quickly approaching and you know what that means…time to plan for 2010. Before you start making decisions about where to spend and where, think about how you shop:
- If you want to buy something, where to you go?
- If you want to learn about something, what sources do you turn to?
- If you didn’t know you needed something until you heard about it, where did you hear about it and what were your next steps?
When I want to buy something, Google’s search bar is my first stop. Once I identify what I want, I usually search for product reviews (once again using Google) to confirm I’m making a solid choice and not missing out on the next best thing. Then I turn to Google’s Shopping feature to compare prices and get the best deal. Brand recognition plays into my ultimate decision. I’d rather spend a few extra bucks through Amazon vs BestDealsOnline.com in order to know that what I’m buying is through a legit service. Normally through my buying process, I discover things that I didn’t know existed and add them to my future wishlist.
How do you shop? Follow your path as an advertising roadmap because chances are, your customers are like you.
Share This
