Nobody’s perfect. We all mistakes. This is just human nature. How we let others know about these mistakes is the opportunity!
If something has gone wrong, explaining the bad news over email is a bad idea. I’ve yet to see a positive response to a negative email…via email. Usually the email delivering the bad news turns into a rant of disappointment and frustration by the party that has been effected. This turns into negative reviews online and eventually to less leads, sales, and referrals.
If you’ve done something wrong or if you have to share an unpopular message, pick up the phone and have a conversation about it. Sure the recipient will be pissed off and take their anger out on you, but it’s better to let someone vent vs. stew in a digital tirade.
Delivering bad news sucks. If you have to do it, make the delivery as painless as possible over the phone.
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