How NOT To Email – Lessons From Friendster

by Patrick Workman on December 6, 2009

I singed up for Friendster when it launched in 2001.  Friendster was the first social networking website, launching months before MySpace and years before FaceBook and Twitter were even registered domain names.

Friendster has randomly been sending me SPAM since I signed up. I think this is one of the reasons the service failed to ever catch on. Recently, Friendster has received a major makeover and is in talks of being acquired for $100M according to TechCrunch.

Having read the TechCrunch article, I was interested in the new and improved Friendster when I received an email from them this afternoon. After opening their message, which is the first time I’d opened their SPAM in years, I found an email that was full of broken links.  Not a few broken links, 100% of all links inside the email went NOWHERE!

Friendster SPAM

Friendster SPAM

You’ve got one chance to succeed with email marketing.  Once your customer shows interest, make sure their experience is world class.  Don’t be like Friendster…#EPICFAIL!

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