Are you creating custom comments for your inventory? Customers are comparing your car to others in the marketplace and the vehicle that is merchandised the best is normally the one that receives the greatest lead volume.
Dale Pollack of vAuto shared this example from Daddy’s Auto Sales in South Carolina. This is a great example of how NOT to describe your vehicles:
Seller’s Notes: Out for service please contact us before coming,. NADA AND BANK SUGGESTED RETAIL IS OVER $17K. PRICE IS FIRM FIRM FIRM AND WE WONT EVEN BE NICE OR RECEPTIVE TO OFFERS. IF IT ISNT CHEAP ENOUGH NOW, THIS TYPE UNIT ISNT FOR YOUR BUDGET. Very Very clean unit with brand new tires, stow and go 3rd, factory boards, leather, sunroof, touring package…the pics tell the rest, Carfax certified. Call today 843-393-4044 we accept trades, bank financing avail and extended warr avail.
If you don't have something nice to say...
{ 1 comment… read it below or add one }
Amazing.
Just for kicks I went to their site to see if this was an isolated incident.
Nope. Here’s the notes on a Lexus GS 300:
“Seller’s Notes: BLOW OUT PRICED FOR JAN!!! SPORT PACKAGE WITH THE 18″ 430 WHEELS, HOT AND COLD SEATS, ONE OWNER, under factory warr, CARFAX PERFECT, SHOWS INCREDIBLY CLEAN AND NICE. OUTSIDE IS PRISTINE, INSIDE NON-SMOKER. OFFERED 5K BELOW RETAIL…TAKE IT, LEAVE IT …JUST DONT CALL OR EMAIL A LOWER OFFER UNLESS YOUR EXPECTING A RUDE REPLY. Trades accepted, extendedd warr avail and bank financing assistance on premises. Call today..drive tomorrow 843-393-4044″