This is my first algorithmic journey (I studied marketing and not math for good reason) and wanted to learn how Google’s PageRank worked in 30 Minutes or Less. I work with car dealerships everyday to educate them about how the Internet works so they can maximize their Internet marketing budgets. I’ve been explaining […]
Tagged Automotive SEO, Car Dealer SEO, Car Dealer Websites, Dealership SEO, How Google Works, How Google Works In 30 Minutes or Less
This is something I discovered this afternoon…
It looks like Google is now incorporating a vehicle search, with pull down menus, into their search results that direct consumers to their Google Base product. Once the Googles and Yahoos of the world figure out vehicle searches, the Autotrader/Cars.com automotive portal sites better watch out.
All of […]
I’m heading to the Digital Dealer Conference in Orlando, FL next week. This will be my first Digital Dealer conference and I’m excited to see what it is all about. I’ll try to update this blog with any info, interviews, and insight I get from the show.
Get info on the event here: http://digitaldealer-magazine.com/issues/DD_conference_2007/index.shtml
If […]
I received these this afternoon. They were originally printed here:
http://www.marketingcharts.com/interactive/adtech-survey-best-and-worst-online-tactics-budget-plans-for-2008-3512/marketing-sherpa-adtech-year-end-survey-views-emerging-tactics-2007jpg/
I think that the Top 10 Automotive Sites are of particular interest with eBay Motors, AOL Auto, and KBB finishing 1, 2, and 3.
Nothing really mindblowing…but interesting!
CapGemini put together a terrific report that identifies how to respond to changing consumer trends and buying behaviors. Something that I found particularly interesting are what consumers said were the most important website options to them when visiting an automotive website:
You can access the entire report here: http://www.us.capgemini.com/carsonline/
I find it particuarly interesting that the […]
Tagged CapGemini CarsOnline, what customers want from a Dealership websiteMark Dubis of CarFolks.com called me yesterday afternoon to talk about his new venture, it’s progress, and where he sees it heading in the future.
I have to admit, when I first heard of the concept of CarFolks.com, I didn’t know how such a focused social network had a chance of surviving in the cluttered space […]
If you’ve been looking for a new website vendor within the past 12-24 months, you’ve heard the claim from multiple vendors that their websites have ‘SEO’ or are ‘Search Engine Friendly’. Some sales reps might show you how their Search Engine Optimization works, others might point to the high rankings of their client’s websites, […]
Tagged Automotive SEO, Car Dealer SEO, Search Engine Optimization for car dealerships, SEO for Dealerships, SEO in the auto industryI have a MySpace and Facebook account. Everytime I hear of a new social networking opportunity, I always goto the website and sign up to see what it is all about. The one social networking site that has offered more value to me then all the others would have to be LinkedIn though.
From LinkedIn:
LinkedIn is […]
Tagged LinkedIn, LinkedIn for car dealershipsWith the NADA 2008 conference coming up in less than a month, what do you think will be the biggest and brightest innovation to come out of the show?
Will it be revolutionary new CRM products? Automated Fixed Operation Tools? Robotic sales people?
What have you seen in 2007 that will be a […]
This is too funny…
In addition to offering low, low prices on everything from kitty litter to plasma TVs, Wal-Mart’s Sam’s Club is offering SEO services:
http://samsbiz.com/page/1dmiu/Online_Advertising.html
This is an article that was published by Rand Fishkin of the Seattle, WA based SEO firm, SEOMoz. Rand does an EXCELLENT job of explaining what search and how the search engines work in VERY simple terms. Check it out!
Keyword Usage & Targeting
Keywords are fundamental to the search process - they are the […]
I decided to try out a gaggle of the social networking sites out there to see if any of them are offering something that is new and exciting. To experiment, I created groups, lenses, communities, and social networks on Gather, Squidoo, Ning, and Vox.
My initial verdict is that each of these […]
iMagicLab announced a new social networking site this afternoon, community.imagiclab.com. The community is being billed as:
‘A new social networking site designed specifically for car dealers, auto sales people, internet sales managers and independent dealer employees’
I checked it out and it looks like they are using Ning.com for the site. I love the idea […]
When was the last time your website got a ‘check-up’?
Depending upon what report you want to believe, between 70-90% of all consumers are starting their automotive purchase decisions using a search engine. With Google controlling a 60%+ share of all searches, I recommend you take a look at what they are looking […]
Tagged Car Dealer Website ReviewThe reason my site looks different is that I have recently changed how it is being hosted. Yesterday I changed from Wordpress.com to Wordpress.org. What’s the difference??
Wordpress.com is a free service that is a hosted solution, which means that there is no software requirement. No downloads. No installation or server configurations. It’s all done for […]
