Where is your dealership listed on Google’s Local Business Center Listings? Are you listed?
Google’s Local Business Listings are part of Google’s ‘Universal Search’ that is attempting to blend local information with news, images, and videos for search terms. Below is slide from David Kain’s JD Power Online Internet Roundtable Presentation that does an excellent job […]
This is an interesting concept that I came across today that could be a great way for dealerships and consumers to ‘meet up’ virtually before meeting on the lot…
SeeToo.com is currently in Beta mode, but you can sign up as a Beta tester on their website. The basic concept behind SeeToo is a shared […]
Company Name: Higher Turnover
Company Website: www.higherturnover.com
Founded in April, 2005
Location: Portsmouth, VA
Our Founders: Robert “Jake” Jacobson and Raymond Bonneau founded Higher Turnover in early 2005. Jake worked for Autotrader.com at the time and has held several sales positions within the automotive classified industry including both Autotrader.com and Trader Publishing Company. Ray is an accomplished […]
The Google Auto Newsletter team release their Winter 2007 Edition today. Most of the information is related to their AdWords program, but they do have an interesting piece regarding using Google TV Ads for media buys and tracking.
To be added to their email distribution list for future email, send a request to: auto-newsletter@google.com
To view […]
This was bound to happen…
Today, Cleveland based CarFolks.com was announced. The company has billed themselves as being a “revolutionary new social networking site for ‘everything automotive’”.
The website currently is nothing more than a flash intro claiming that they will change the way we all shop for cars. You can view it here.
It will […]
HotSwap.com is an interesting concept that recently had their website redesigned.
Instead of the standard still picture layouts most auto portal websites are using, HotSwap is based around video. They have everything from Geo Metros to Lamborghini Gallardos with video For Sale signs. The user-generated videos for the vehicles are VERY well done and […]
This is a post from Dealer Impact’s Blog written by their President, Brian Cox, that is worth reading. If your dealership falls into any of these categories, maybe it’s time for a change?
See the original post here
“Top Ten” Signs a Dealership is Not Serious About the Internet
10. They have AOL or Hotmail email address.
9. They […]
Facebook recently announced their advertising platform and with it came the ability for businesses and individuals to create ‘fan’ pages. These pages are a great way generate buzz around your dealership and further extend your brand online.
Here are a few reasons it is a good idea to build a Facebook ‘Fan’ page for your […]
Here is my response in the Autotrader.com Pricing??? thread from DealerRefresh.com.
It’s a shame that far too many dealerships are more concerned with finding sales and service opportunities through 3rd party sources when they have a website that their customers can’t find online. AND…when their customer’s do find them online, they are forced to listen to […]
With the annual increases in each of the 3rd Party Lead Providers monthly fees, the question of ‘what have you done for me lately’ really needs to be addressed.
Typically, dealerships will view a ’successful’ campaign by how many vehicles were sold as a result of a particular marketing effort. ‘7 people brought in our newspaper […]
I posted the below message on DealerRefresh.com today. I’ll never understand why dealers are paying to have their inventory leverage leads for themselves AND other dealerships in their market. Crazy!!!
The most unfortunate part of this lengthly thread is that a majority of dealerships don’t understand what they are doing by participating in AutoTrader.com.
Without YOUR inventory, […]
This is a great post from the guys at Dealer Website Review
While many directories & websites on the internet have recently been penalized by Google, niche directories have survived the storm. Directories & websites that are human edited and focused on a general topic can give site owners some powerful link juice as well […]
You’ve heard about blogging and the benefits it might have for your dealership…but now what?
Managing and maintaining a blog with current content is something that you are going to have to work with your staff to accomplish. Blogs can be used for a variety of purposes. You can let customers in your market […]
Flickr is a photo sharing site that allows you to post pictures of anything at your dealership. You can post your inventory, post pictures of your dealership, or post pictures of your events in second! Flick (owned by Yahoo!) is a free service.
To register for a Flickr account, goto this website: www.flickr.com
The […]
Facebook is one of the fastest growing social networking sites on the Internet. It is very similar to MySpace, but with an easy-to-use interface. They have recently allowed businesses to create profiles on their website, which is a free service.
Facebook’s claim to fame are the millions of applications the company has allowed developers […]
