Internet Marketing Information

My Google Search Story: Automotive Long Tail Search

April 11, 2010

This is how consumers are shopping for vehicles through Google in your local market. How do you appear show up?
I made this using Google’s Search Stories creator…pretty cool and easy to launch

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Why Updating Your Dealership’s Facebook and Twitter Profiles is a BAD Idea

March 29, 2010

A year ago, the social marketing stampede began and local businesses around the country ran out to get their slice of the Internet’s new pie. After signing up for their new shiny toys, these businesses start to post content about their products, services, involvement in the community, or take an approach of ‘no content [...]

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Don’t Jump In With Your Eyes Closed – What To Avoid When Diving Into a Social Media Pool

February 23, 2010

If you haven’t setup a Facebook, Twitter, or YouTube account for your dealership, you probably won’t be reading this post. A majority of dealerships have at least gone out and grabbed their name on these social networks before someone else (aka competition) does.
A question that I don’t see asked regularly is who controls the [...]

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Where Have All The Car Dealers Gone? Online Forums Have Become a Vendor Free-For-All.

October 24, 2009

Part of my daily online experience is visiting Automotive-Internet blogs and online communities. I’ve been doing this since joining Dealer.com 3 years ago to keep up on industry related discussions and understand what new shiny toys dealerships are using to produce results.
This year, participation in these forums by dealerships has been minimal at best. [...]

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Think about this when listening to SEO pitches

September 16, 2009

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Chevy Dealer Increases Sales With Online Video

January 10, 2009

This is a guest post from Chris Gragg @ HighPoint SEO, a Denver SEO Company.
Auto Dealers are having trouble with sales in this economy. Many dealerships are closing their doors. But it’s not all doom and gloom. There are some savvy Internet sales managers taking advantage of the downtime to create Internet [...]

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Engaging Use of Video on a Dealership Website

December 29, 2008

Schumacher Mercedes-Benz in Scottsdale, AZ has done a great job of merchandising their website through video. I like the interviews and testimonials on each department page. Great production quality and very well done!
http://www.drivethebest.com

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MyTweetSpace.com – Custom Twitter Backgrounds in Seconds

December 26, 2008

I’ve been looking for a website to help me design a Twitter background…and found one this morning!
MyTweetSpace.com allows you to design a Twitter background with pictures and contact information in seconds. Great service, very useful, VERY easy. I like it…
http://www.mytweetspace.com/

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