The reason my site looks different is that I have recently changed how it is being hosted. Yesterday I changed from Wordpress.com to Wordpress.org. What’s the difference??
Wordpress.com is a free service that is a hosted solution, which means that there is no software requirement. No downloads. No installation or server configurations. It’s all done for […]
Where is your dealership listed on Google’s Local Business Center Listings? Are you listed?
Google’s Local Business Listings are part of Google’s ‘Universal Search’ that is attempting to blend local information with news, images, and videos for search terms. Below is slide from David Kain’s JD Power Online Internet Roundtable Presentation that does an excellent job […]
This is an interesting concept that I came across today that could be a great way for dealerships and consumers to ‘meet up’ virtually before meeting on the lot…
SeeToo.com is currently in Beta mode, but you can sign up as a Beta tester on their website. The basic concept behind SeeToo is a shared […]
The Google Auto Newsletter team release their Winter 2007 Edition today. Most of the information is related to their AdWords program, but they do have an interesting piece regarding using Google TV Ads for media buys and tracking.
To be added to their email distribution list for future email, send a request to: auto-newsletter@google.com
To view […]
This is a post from Dealer Impact’s Blog written by their President, Brian Cox, that is worth reading. If your dealership falls into any of these categories, maybe it’s time for a change?
See the original post here
“Top Ten” Signs a Dealership is Not Serious About the Internet
10. They have AOL or Hotmail email address.
9. They […]
Facebook recently announced their advertising platform and with it came the ability for businesses and individuals to create ‘fan’ pages. These pages are a great way generate buzz around your dealership and further extend your brand online.
Here are a few reasons it is a good idea to build a Facebook ‘Fan’ page for your […]
Here is my response in the Autotrader.com Pricing??? thread from DealerRefresh.com.
It’s a shame that far too many dealerships are more concerned with finding sales and service opportunities through 3rd party sources when they have a website that their customers can’t find online. AND…when their customer’s do find them online, they are forced to listen to […]
With the annual increases in each of the 3rd Party Lead Providers monthly fees, the question of ‘what have you done for me lately’ really needs to be addressed.
Typically, dealerships will view a ’successful’ campaign by how many vehicles were sold as a result of a particular marketing effort. ‘7 people brought in our newspaper […]
I posted the below message on DealerRefresh.com today. I’ll never understand why dealers are paying to have their inventory leverage leads for themselves AND other dealerships in their market. Crazy!!!
The most unfortunate part of this lengthly thread is that a majority of dealerships don’t understand what they are doing by participating in AutoTrader.com.
Without YOUR inventory, […]
This is a great post from the guys at Dealer Website Review
While many directories & websites on the internet have recently been penalized by Google, niche directories have survived the storm. Directories & websites that are human edited and focused on a general topic can give site owners some powerful link juice as well […]
