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It’s Amazing What You Can Find on YouTube

March 31, 2010

I was watching videos on YouTube, decided to search for my name, and I found this video by Tim Jennings. Tim was in our booth at NADA and I discussed how dealers could use streaming video services like uStream to engage consumers on their websites.

Ahhhhh…the wonders of the Interwebs…

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Book Review: The Yugo: The Rise and Fall of the Worst Car in History

March 28, 2010

Although The Yugo: The Rise and Fall of the Worst Car in History isn’t related to Internet marketing opportunities for car dealerships, it is a good read for insight into the wild and wacky realm of how cars are built and distributed.
When I think of Yugos, I envision images of junkyards. Look up ‘Piece [...]

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Video: Best used car classified ad ever?

March 28, 2010

This is such a fresh approach to selling a used car online. Imagine if this was the consumer experience when people were looking at your inventory online. Do you think customers would be passionate about what’s on your lot? I do…

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Directories of Car Dealerships on Facebook and Twitter

January 24, 2010

In an effort to discover how car dealership’s are using Facebook and Twitter to interact with customers and prospects, I’ve setup two directories for easy reference. These directories are:
Facebook (124 Fans as of this post) – Car Dealerships
Twitter (437 Followers as of this post) – @SellingCars
If your dealership has an active Facebook or Twitter [...]

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How NOT to Merchandise Inventory

January 24, 2010

Are you creating custom comments for your inventory? Customers are comparing your car to others in the marketplace and the vehicle that is merchandised the best is normally the one that receives the greatest lead volume.
Dale Pollack of vAuto shared this example from Daddy’s Auto Sales in South Carolina. This is a great [...]

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How NOT To Promote Your Dealership – NSFW

December 11, 2009

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How NOT To Email – Lessons From Friendster

December 6, 2009

I singed up for Friendster when it launched in 2001. Friendster was the first social networking website, launching months before MySpace and years before FaceBook and Twitter were even registered domain names.
Friendster has randomly been sending me SPAM since I signed up. I think this is one of the reasons the service failed to [...]

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Delivering Bad News Sucks

December 4, 2009

Nobody’s perfect. We all mistakes. This is just human nature. How we let others know about these mistakes is the opportunity!
If something has gone wrong, explaining the bad news over email is a bad idea. I’ve yet to see a positive response to a negative email…via email. Usually the email [...]

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