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Directories of Car Dealerships on Facebook and Twitter

January 24, 2010

In an effort to discover how car dealership’s are using Facebook and Twitter to interact with customers and prospects, I’ve setup two directories for easy reference. These directories are:
Facebook (124 Fans as of this post) – Car Dealerships
Twitter (437 Followers as of this post) – @SellingCars
If your dealership has an active Facebook or Twitter [...]

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How NOT to Merchandise Inventory

January 24, 2010

Are you creating custom comments for your inventory? Customers are comparing your car to others in the marketplace and the vehicle that is merchandised the best is normally the one that receives the greatest lead volume.
Dale Pollack of vAuto shared this example from Daddy’s Auto Sales in South Carolina. This is a great [...]

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How NOT To Promote Your Dealership – NSFW

December 11, 2009

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How NOT To Email – Lessons From Friendster

December 6, 2009

I singed up for Friendster when it launched in 2001. Friendster was the first social networking website, launching months before MySpace and years before FaceBook and Twitter were even registered domain names.
Friendster has randomly been sending me SPAM since I signed up. I think this is one of the reasons the service failed to [...]

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Delivering Bad News Sucks

December 4, 2009

Nobody’s perfect. We all mistakes. This is just human nature. How we let others know about these mistakes is the opportunity!
If something has gone wrong, explaining the bad news over email is a bad idea. I’ve yet to see a positive response to a negative email…via email. Usually the email [...]

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It’s December, Have You Planned for 2010?

December 3, 2009

The holidays are quickly approaching and you know what that means…time to plan for 2010. Before you start making decisions about where to spend and where, think about how you shop:
- If you want to buy something, where to you go?
- If you want to learn about something, what sources do you turn to?
- [...]

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Automotive Social Marketing – Who’s Doing It Right and Who Doesn’t Have a Clue

October 20, 2009

Anyone the attended the recent JD Power Conference took away at least one concept. Social Marketing is big. Not just a little bit big and something you should be dabbling in, but KING KONG big. Changing the world big. Did I mention it is big?
Seemingly every panel and discussion throughout the 3 [...]

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