From the category archives:

Web 2.0 Opportunities

Directory of Retail Automotive Social Networks

April 15, 2009

I was inspired by a recent post by Paul Rushing regarding social networks in the retail automotive community. Below is a short list of these communities + my pages (in case you want to be connected through another social network):
DrivingSales.com  – I’m Patrick Workman on DrivingSales (and in real-life).  No direct links to profiles
AutomotiveDigitalMarketing.com [...]

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Using Text Message Marketing at Your Dealership?

December 30, 2008

I spoke with Jay Handler of SellPhone Marketing about text messaging opportunities for dealerships this afternoon.  Here is a recap  of  how he suggests building a successful marketing campaign/message through text:
- Text Messaging is the most direct form of advertising.  The message isn’t TIVO’ed, fast forwarded, ignored, or jumbled.  It is on your phone so [...]

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9 Micro-blogging Websites To Try

December 27, 2008

Micro-blogging has been defined by Wikipedia as:
“A form of multimedia blogging that allows users to send brief text updates (say, 140 characters or fewer) or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages [...]

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CarFolks.com – Social Network for Car Dealerships and Salespeople

March 13, 2008

Mark Dubis of CarFolks.com called me yesterday afternoon to talk about his new venture, it’s progress, and where he sees it heading in the future.
I have to admit, when I first heard of the concept of CarFolks.com, I didn’t know how such a focused social network had a chance of surviving in the cluttered space [...]

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Why I Use LinkedIn Daily…and So Should You!!!

March 11, 2008

I have a MySpace and Facebook account.  Everytime I hear of a new social networking opportunity, I always goto the website and sign up to see what it is all about.  The one social networking site that has offered more value to me then all the others would have to be LinkedIn though.
From LinkedIn:
 
 
LinkedIn is [...]

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CarFolks.com – Social Networking for Car Buying?

November 15, 2007

This was bound to happen…
Today, Cleveland based CarFolks.com was announced. The company has billed themselves as being a “revolutionary new social networking site for ‘everything automotive’”.
The website currently is nothing more than a flash intro claiming that they will change the way we all shop for cars. You can view it here.
It will [...]

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HotSwap.com for Car Dealerships

November 15, 2007

HotSwap.com is an interesting concept that recently had their website redesigned.
Instead of the standard still picture layouts most auto portal websites are using, HotSwap is based around video. They have everything from Geo Metros to Lamborghini Gallardos with video For Sale signs. The user-generated videos for the vehicles are VERY well done and [...]

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Blogs for Car Dealerships

November 7, 2007

You’ve heard about blogging and the benefits it might have for your dealership…but now what?
Managing and maintaining a blog with current content is something that you are going to have to work with your staff to accomplish. Blogs can be used for a variety of purposes. You can let customers in your market [...]

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